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Clean water is a human right

Universal access to clean drinking water is one of the world's biggest challenges. Billions of people live in water-stressed regions and more lack access to safe drinking water. That is why it is one of the UN Sustainable Development Goals (SDGs) to achieve universal and equitable access to safe and affordable drinking water for all.

Ensuring access to pure, uncontaminated drinking water is far from easy. In many areas, including Europe and the United States, water resources are at risk and public trust in drinking water is under pressure, leading consumers to seek alternative solutions. This is driving a demand for household water purification systems, which help more families gain access to clean and safe drinking water at home.

Increasing global demand for purified water

Understand the global trends that affect consumer demand for purified drinking water.

The increased global demand for purified drinking water opens new business opportunities. Access to clean drinking water is one of the world's biggest challenges. Water scarcity is widespread, trust in public drinking water is under pressure and plastic bottles are an unsustainable option.

All this increases demand for household drinking water treatment that can provide consumers with clean and safe drinking water they can trust – straight from their own tap. The growing consumer interest in water purification solutions as a way to access clean and safe water is not limited to developing countries. Lack of trust in public drinking water, problematic water quality and water scarcity affects a significant number of the population in many regions of the world.
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Five reasons why you should purify your water

There are many good reasons for wanting to purify your drinking water. Clean water is essential for every human being and by using a water purification system, you can ensure that the water in your home is always safe, sustainable and free from unpleasant taste and odor.

Wanting an extra layer of security, health concerns, sustainability or better taste are among common motivations for choosing a private water purification system. Being able to cut back on the consumption of water in plastic bottles or removing specific contaminants like chlorine are just a few of the benefits experienced in households that have their own water treatment.
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Contaminants that can be found in drinking water

No one wants to drink water that is contaminated. And yet, keeping drinking water clear of contamination can be difficult. In most cases, the presence of tiny amounts of foreign substances does not pose a health risk, but you should still pay attention to the content of your local drinking water and consider whether you need a water purification system.

Find out, why the presence of contaminants may or may not be a problem, learn about the different types of contaminants and see what consumers can do to take matters into their own hands by investing in a water purification system in their home.
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Drinking water purification gives consumers full control

A home water purification system can remove a wide range of impurities and restore consumer confidence in the drinking water. This is a strong selling point at a time where trust in municipal water purification and the general quality of public drinking water is in decline.

Many consumers are reluctant to drink water directly from the tap because they do not trust it to be clean. Instead, they either spend vast sums on bottled water or invest in private water purification solutions that can ensure that their household has access to clean water.

A home water purification system can remove a wide range of impurities, including bacteria, viruses, odors, chlorine and heavy metals. There are a number of solutions available that produce clean, sustainable drinking water directly from the tap, such as reverse osmosis (RO) water purification systems.
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Water purification for home use

When trying to determine whether they need a water purification system for their home, consumers should consider many different factors to make an informed choice. Local water supply and drinking water quality, budget, family size, lifestyle and individual health requirements should all be taken into consideration.

Reflecting on why a water purification system for home use might be appropriate increases the chances of selecting the right solution. These considerations can also apply to water purification for offices, hotels, guest cottages and conference facilities.

Choosing a water purification system

There are many considerations to be made when choosing a drinking water purification for the home. And navigating the many options and water purification technologies available on the market today can be overwhelming both for consumers and professionals.

Get an introduction to the difference between point-of-entry (PoE) and Point-of-Use (PoU) water purification systems, the different types of water filtration products and the pros and cons for each.

Reverse osmosis drinking water purification

With a reverse osmosis (RO) drinking water purification system, you filter out unwanted contaminants from your drinking water by pushing the water through semipermeable membranes at great pressure. The pore size of a reverse osmosis membrane is so tiny that it effectively filters out virus and bacteria as well as many other potentially harmful substances that you don’t want in your drinking water.

In most cases, reverse osmosis water filtration is the best option when you want to make absolutely sure that your drinking water is clean and safe to drink. And advances in reverse osmosis water purification technology have made it more readily available and easier to use for the average consumer. There are several different reverse osmosis water purification products commercially available to consumers, including ZERO and ONE, which contain Aquaporin Inside® technology.
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Get Exceptional drinking water straight from the tap with ZERO powered by Aquaporin Inside®

Finally, it is possible to get a highly effective water purification and filtration system for home use, which not only looks good but also meets all your needs for clean and tasty drinking water.

With ZERO, we wanted to achieve the impossible: A compact, beautiful water purifier capable of filtering tap water without needing electricity, pumps, motors, control units or external water storage tanks.

ZERO is the highest performing, most compact reverse osmosis system to go under the sink. Smaller than a briefcase, ZERO delivers drinking water at 3 liters per minute from the moment the tap is turned on. If you need more than is held in its tank, leave the tap on and ZERO will go on producing, never needing to stop.
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Get safe and tasty drinking water directly from you faucet with ONE powered by Aquaporin Inside®

Rarely has water purification been so simple, elegant and easy to use.

ONE is designed with an eye for simplicity and exclusivity. The slim and aesthetic machine fits under the sink and comes as an all-in-one solution with filter, membrane and faucet.

With only two cartridges and a replacement indicator on the machine, ONE is easy to install and use. The user friendliness continues, as ONE’s only maintenance requirement is cartridge replacement which can easily be done by oneself.
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Join the journey: Become an Aquaporin Premium Reseller

Differentiate yourself on the household water purifier market by becoming one of a selected few Aquaporin Premium Resellers.

The increasing global demand for water purification technology and solutions for household drinking water filtration represent an enormous business opportunity. The market for drinking water purification products is already worth billions of dollars and the value is growing steadily. Besides the market for private purifications systems, water purification can also add value to hotels, holiday homes, offices and event locations.

At Aquaporin, we partner up with Premium Resellers around the globe to bring our household drinking water products to market. Each reseller is carefully chosen based on shared beliefs, common values and ambitions. We find that these factors are often the best foundation for a successful partnership.

With our unique technology Aquaporin Inside® embedded in our household water purifiers, you have the possibility to add a unique product to your portfolio. As a vendor, this allows you to leverage our strong story of product innovation and differentiation to gain a greater market share and attract more customers.

As an Aquaporin Premium Reseller, you can:
• Add a premium product to your portfolio
• Get the support and materials you need to succeed in selling our products
• Gain return customers through recurring filter sales
• Become a local supplier with a global impact
• Be part of a successful journey

We value our partnerships and offer our Premium Resellers an exclusive opportunity to resell our Aquaporin Inside® products. Our group of Premium Resellers already includes respected and skilled professionals from many different countries. Will you be next?
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