Powered by Aquaporin, Philips rises to top 3 in China's purifier market

In less than three years, Philips x Aquaporin purifiers have become present in over 500,000 households across China. By leveraging Aquaporin’s innovative membrane technology and its emotional appeal, Philips has crafted a unique value proposition that sets the company apart in the fiercely competitive Chinese market.

Exceeding sales expectations with co-branded purifier

Philips, now one of the top three purifier brands in China, sought a membrane supplier offering a key differentiator to elevate its market presence. Partnering with Aquaporin provided Philips with a partner whose commitment to innovation and quality matched their own. This partnership enabled Philips to exceed sales expectations by a factor of four with the launch of a co-branded purifier.

“Aquaporin delivers on both innovation, quality, and market differentiation with their technology. Gaining momentum in the Chinese market is a tough nut to crack, but with Aquaporin, we see huge potential in their unique technology and how it is rooted in the way nature filters water,” says Alex Rishoej, CEO at AquaShield, Philips’ exclusive brand partner in China.

Aquaporin’s branding delivers market differentiation

Aquaporin's membranes are engineered using aquaporins – nature's own water filters – to purify water. For Philips, this unique technology represented an ideal opportunity to co-brand a solution that not only enhanced innovation and performance but also differentiated the company by adding an emotional appeal, leveraging a nature-inspired technology rooted in a Nobel Prize-awarded discovery and tested by NASA and ESA in space.

When choosing Aquaporin as their partner, Philips unlocked the power of our unique branding and storytelling to enhance the promotion of their purifiers, giving them a significant competitive edge. By adopting our branding, Philips has access to:

• A robust core technology story based on biology, chemistry, and physics.
• A remarkable connection to nature, stemming from a Nobel Prize-awarded discovery, and to NASA.
• A Danish technology and a brand with an international vision.
• Extensive media coverage of Aquaporin’s brand through partnerships with prestigious global partners, including universities and industry influencers.

Expanding water filtration innovation across continents

Building on the success in China, Philips is expanding the promotion of the co-branded purifiers across Asia, Oceania, and Europe, bringing the benefits of Aquaporin’s innovative technology to an even broader audience.

Our partnership with Philips exemplifies how a shared commitment can drive success in even the most challenging markets. As Philips continues to broaden its reach, the collaboration with Aquaporin promises to deliver further advancements in water filtration, offering consumers worldwide access to high-quality, nature-inspired water purification.

"We are excited about the prospects of Aquaporin’s technology and see great potential in continuing to use this in our product portfolio. We believe this partnership sets us apart in the highly competitive purifier market, where the connection to nature is vital for end users,” says Alex Rishoej.